12 month “view” for Yorkshire Coast Homes
resource creates annual report calendar with Yorkshire Coast Homes residents.
New print innovations are always a welcome challenge at resource, so when Yorkshire Coast Homes requested that their latest annual report be produced as a tenant calendar, we were only too happy to rise to the challenge. Annual reports are invariably viewed as stuffy documents but housing associations are recognising the importance of engaging with their tenants much more, particularly when communicating the things they’ve implemented and achieved over the previous year.
“A view from the Yorkshire coast” (2014 annual report) was produced in collaboration with Yorkshire Coast Homes tenants. They were consulted throughout, determining the holiday postcard theme and providing the initial copy through a series of tenant sessions conducted by resource senior creative designer, Gavin Nicholls. The tenants even provided the proposed illustrations which were incorporated into the finished design. The calendar was managed, produced and distributed by resource, arriving on the doorstep of each of the 5,000 residents to an overwhelmingly positive reaction.
Data Management and savvy print provides unique customer messaging with cost savings.
Delegates design their own bespoke T-Shirts as the brand engagement continues.