Case study

New employment brand for Shoreline

Meet Des the seagull who is helping people get back in to work as part of Shoreline Housing’s new brand initiatives …

Shoreline Housing Partnership’s ‘Development. Employment. Skills.’ is an in-house initiative that helps local residents into work. Through support, advice, services and opportunities such as CV writing and interview tips, to much-needed apprenticeships, intern-ships and supported placements, they were keen to bring this to life. resource was tasked with delivering a brand that would do just that and using the acronym ‘des’…. Cue seagull!
Because of Shoreline’s proximity to the coastline the introduction of a branded character to bring personality to the des brand was a simple one. Des,’ The most insightful seagull’ was born and the playfulness of this character was very much embraced by the Shoreline team as they celebrated the launch with branded merchandise, fish and chips and a selfie or two.

Shoreline employment and skills manager Claire Etheridge said: “We have a strong commitment to supporting our tenants and the local community into work. It’s fantastic to be able to launch a new branded employability service – we’re excited for everyone to meet des. Over the next few months we will be increasing apprenticeship recruitment, introducing a work experience programme and offering supported employment opportunities to external community organisations – so watch this space.”


Brand engagement



resource CommsHero is award winning

resource CommsHero is award winning

‘Best 2016 Marketing Campaign’ for resource

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You wouldn’t understand – it’s an origami thing

You wouldn’t understand – it’s an origami thing

resource engages customers and prospects with interactive calendar

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H2B lifestyle magazine is looking good

H2B lifestyle magazine is looking good

56 & going strong – Leeds’ Lifestyle Magazine continues to thrive

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New Handyman Services Brand for Origin Housing

New Handyman Services Brand for Origin Housing

5-4-3-2-1 ‘Handy Heroes’ handyman services brand designed by resource is go!

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Data driven marketing delivers savings and results

Data driven marketing delivers savings and results

Data Management and savvy print provides unique customer messaging with cost savings.

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Exclusive T-Shirts range launched for Comms Heroes

Exclusive T-Shirts range launched for Comms Heroes

Delegates design their own bespoke T-Shirts as the brand engagement continues.

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Film promotes recycled fridge initiative

Film promotes recycled fridge initiative

resource animation – A short film to communicate a new service to Origin Housing tenants and employees.

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Self-assembly campaign delivers results

Self-assembly campaign delivers results

Ikea-inspired ‘self-assembly annual report’ mailing gets the housing sector talking.

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Progress campaign is a Universal Success

Progress campaign is a Universal Success

resource gets Progress Housing tenants in shape for Universal Credit with 240% increase in customer response.

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12 month “view” for Yorkshire Coast Homes

12 month “view” for Yorkshire Coast Homes

resource creates annual report calendar with Yorkshire Coast Homes residents.

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Turning Heads at Leeds Fashion Ball

Turning Heads at Leeds Fashion Ball

resource creates a new look, feel and brand for the 2015 Leeds Fashion Ball

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New employment brand for Shoreline

New employment brand for Shoreline

Meet Des the seagull who is helping people get back in to work as part of Shoreline Housing’s new brand initiatives …

more


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