Case study

You wouldn’t understand – it’s an origami thing

resource engages customers and prospects with interactive calendar

Last year’s resource calendar took some beating, but we think we just about managed it. Each year our aim is to go one better, so the theme for 2016 was origami. The customer gets the chance to assemble their very own paper swan, mouse, panda, elephant, parrot and santa, whilst finding out a few key facts about each. Such as: despite the swan’s often aggressive, territorial nature, none of the resource team has ever had their arm broken by a swan.

We used social media to push out the origami message, inviting followers to take part. We even produced a “How to” video guide. Most calendars raise an eyebrow for one week in January, so to receive continued engagement on social media in March is kind of impressive! “What next from the ideas factory?” we hear you say. Well you’ll just have to wait and see.


resource CommsHero is award winning

resource CommsHero is award winning

‘Best 2016 Marketing Campaign’ for resource

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You wouldn’t understand – it’s an origami thing

You wouldn’t understand – it’s an origami thing

resource engages customers and prospects with interactive calendar

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H2B lifestyle magazine is looking good

H2B lifestyle magazine is looking good

56 & going strong – Leeds’ Lifestyle Magazine continues to thrive

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New Handyman Services Brand for Origin Housing

New Handyman Services Brand for Origin Housing

5-4-3-2-1 ‘Handy Heroes’ handyman services brand designed by resource is go!

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Data driven marketing delivers savings and results

Data driven marketing delivers savings and results

Data Management and savvy print provides unique customer messaging with cost savings.

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Exclusive T-Shirts range launched for Comms Heroes

Exclusive T-Shirts range launched for Comms Heroes

Delegates design their own bespoke T-Shirts as the brand engagement continues.

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Film promotes recycled fridge initiative

Film promotes recycled fridge initiative

resource animation – A short film to communicate a new service to Origin Housing tenants and employees.

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Self-assembly campaign delivers results

Self-assembly campaign delivers results

Ikea-inspired ‘self-assembly annual report’ mailing gets the housing sector talking.

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Progress campaign is a Universal Success

Progress campaign is a Universal Success

resource gets Progress Housing tenants in shape for Universal Credit with 240% increase in customer response.

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12 month “view” for Yorkshire Coast Homes

12 month “view” for Yorkshire Coast Homes

resource creates annual report calendar with Yorkshire Coast Homes residents.

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Turning Heads at Leeds Fashion Ball

Turning Heads at Leeds Fashion Ball

resource creates a new look, feel and brand for the 2015 Leeds Fashion Ball

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New employment brand for Shoreline

New employment brand for Shoreline

Meet Des the seagull who is helping people get back in to work as part of Shoreline Housing’s new brand initiatives …

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