Film promotes recycled fridge initiative
resource animation – A short film to communicate a new service to Origin Housing tenants and employees.
Origin Housing is constantly looking at ways of assisting their tenants; one such initiative included a partnership with Restore, who recycles unwanted refrigerators so they can be resold to households who don’t have the resources to purchase from new. Our brief was to communicate to staff, via a short video, the recycled fridge initiative which was available to tenants of Origin Housing. We developed a simple story concept of the fridge ‘hero’ which we executed through seemingly rough cut animation with a view to add some authenticity. The whole story featured around the fridge character and was delivered in a really simple but engaging manner, conveyed through the voice of a child to enhance the sentiment of the message.
The film was aired internally and received a tremendous response.
“OMG. Love it. It’s brilliant”
Julie Humphreys, Head of Communications – Origin Housing
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