Case study

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Exclusive T-Shirts range launched for Comms Heroes

Delegates design their own bespoke T-Shirts as the brand engagement continues.

Comms Hero by resource knows a thing or two about brand engagement and audience participation. Our latest Comms Hero event held in Manchester, created an opportunity for delegates to work together and produce their own Comms related T-shirt slogan.
There were some great design ideas, so much so that resource took it to the next level and designed and produced a range of T-shirts. We even produced a personalised delegate catalogue including all eleven designs, modelled by our very own resource team! The T-shirts are also showcased via a unique link on the Comms Hero website where delegates can order their preferred design.

The eleven T-shirt designs were first showcased at Housing Camp. Asif Choudry resource Sales & Marketing Director, found the response to be amazing “We can’t believe the level of engagement it has created, so much so that everyone is asking where they can buy a T-shirt! However, the T-shirts are exclusive to Comms Hero, and specifically to the Manchester delegates at this stage, which we feel only adds to their uniqueness, ….but watch this space if the demand is there we’ll consider launching more ranges for the public to purchase!”


resource CommsHero is award winning

resource CommsHero is award winning

‘Best 2016 Marketing Campaign’ for resource

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You wouldn’t understand – it’s an origami thing

You wouldn’t understand – it’s an origami thing

resource engages customers and prospects with interactive calendar

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H2B lifestyle magazine is looking good

H2B lifestyle magazine is looking good

56 & going strong – Leeds’ Lifestyle Magazine continues to thrive

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New Handyman Services Brand for Origin Housing

New Handyman Services Brand for Origin Housing

5-4-3-2-1 ‘Handy Heroes’ handyman services brand designed by resource is go!

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Data driven marketing delivers savings and results

Data driven marketing delivers savings and results

Data Management and savvy print provides unique customer messaging with cost savings.

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Exclusive T-Shirts range launched for Comms Heroes

Exclusive T-Shirts range launched for Comms Heroes

Delegates design their own bespoke T-Shirts as the brand engagement continues.

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Film promotes recycled fridge initiative

Film promotes recycled fridge initiative

resource animation – A short film to communicate a new service to Origin Housing tenants and employees.

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Self-assembly campaign delivers results

Self-assembly campaign delivers results

Ikea-inspired ‘self-assembly annual report’ mailing gets the housing sector talking.

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Progress campaign is a Universal Success

Progress campaign is a Universal Success

resource gets Progress Housing tenants in shape for Universal Credit with 240% increase in customer response.

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12 month “view” for Yorkshire Coast Homes

12 month “view” for Yorkshire Coast Homes

resource creates annual report calendar with Yorkshire Coast Homes residents.

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Turning Heads at Leeds Fashion Ball

Turning Heads at Leeds Fashion Ball

resource creates a new look, feel and brand for the 2015 Leeds Fashion Ball

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New employment brand for Shoreline

New employment brand for Shoreline

Meet Des the seagull who is helping people get back in to work as part of Shoreline Housing’s new brand initiatives …

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