Inspiring outdoor connection with Dementia Adventure.
Supporting Dementia Adventure to clarify their brand, broaden their audience, and boost engagement – helping more people with dementia and their families connect with nature and its benefits.
The brief (in brief)
Dementia Adventure, a charity dedicated to helping people with dementia enjoy the outdoors, needed to expand their reach and improve engagement. A brand audit revealed inconsistent messaging and visuals that weakened their impact. Our goal was to create a cohesive brand identity and deliver a cost-effective media strategy aligned with their mission.
Our approach.
We began with a full brand audit and persona development to understand the audience and uncover inconsistencies in how the charity appeared both internally and externally. This informed a comprehensive brand refresh, including a clear, positive tone of voice rooted in care, connection, empowerment and inclusivity. To improve accessibility, we refined the font choices and colour palette, making the brand more user-friendly and inclusive. Emotive messaging and authentic, optimistic photography were paired with a Facebook-led paid social campaign to drive traffic to the Dementia Adventure website.
The important stuff.
The refreshed brand boosted Dementia Adventure’s visibility and appeal, while a smarter media strategy increased engagement and helped the charity connect more effectively with its community.
clicks to website with CPC 11p
increase in website users
month activity to drive users to website
total paid social reach
In conjunction with the brand development, we reviewed the future planned media campaigns against the revised brand objectives. We advised on a number of changes to enhance the focus and efficiency of the media choices – all of which aligned with the tone of the revised brand.
We carried out an SEO audit and technical review, defining and implementing keywords to improve search visibility. The website was updated to boost brand awareness and recognition, with Google Analytics and reporting tools integrated for performance tracking. Alongside digital improvements, we redesigned stationery and merchandise, producing updated printed collateral to reflect the refreshed brand.
“What impressed us most was that they were prepared to challenge the brief and take us on a different path. Looking back, they were really brave, but it’s really paid off for us.”
Jules Loveland
Communications Manager, Dementia Adventure