Transformative rebranding and sustainability integration at Dalkia
The brief (in brief)
Dalkia were introducing a rebrand, unifying five diverse business units. They wanted to ensure a seamless transition and showcase the organisations dedication to sustainability. They wanted to engage all 4000 UK employees and stakeholders, regardless of location.
Our approach.
We produced a pack to help with Dalkia’s internal brand launch heavily focused on sustainability. Working with the internal comms team we created two versions of a fully branded pack with unique versions tailored for office-based and site-based staff. We ensured sustainable paper and promo products were used.
The final packs consisted of an outer box printed full colour with additional items enclosed and posted to several office addresses. The additional items included a leaflet, A5 notebook or travel mug, thoughtful recycled and recyclable goodies, but we took it a step further by ensuring these packs are carbon neutral. By taking this action, we’ve successfully balanced the equivalent of 426kg of carbon dioxide, protecting 81m² of critically threatened tropical forest.
The important stuff.
The rebranding campaign was met with enthusiasm from employees, stakeholders, and external partners. The carefully designed packs generated excitement and buzz among team members. The incorporation of sustainability practices into the rebranding process further resonated with the organisation’s values, prompting positive engagement, and sharing on social media platforms, particularly LinkedIn.
rebranded seamlessly communicated
personalised packs mailed to colleagues across regions
business units rebranded into 1
The rebranding campaign was met with enthusiasm from employees, stakeholders, and external partners. The carefully designed packs generated excitement and buzz among team members. The incorporation of sustainability practices into the rebranding process further resonated with the organisation’s values, prompting positive engagement, and sharing on social media platforms, particularly LinkedIn.
“My account manager was an absolute star! It was a complicated and pressured campaign, and I cannot thank you enough for the way you handled the job. The campaign landed well and people really liked it and felt valued.”
Caroline Chapman,
Head of Marketing Communications, Dalkia