Teva’s leadership transformation.
Helping Teva UK, a global pharmaceutical company, to align, motivate and empower their leadership community — giving them the confidence to lead through change and champion the organisation’s future direction.
The brief (in brief).
Teva UK, one of the NHS’s biggest suppliers, had reached a crucial moment. An internal survey showed senior leader engagement was falling, and a fresh focus was needed on their new strategy and leadership principles. What they wanted wasn’t just another meeting, but a leadership summit with real impact.
Our approach.
The project was built on collaboration, insight and storytelling, with a clear narrative that positioned the summit as a pivotal moment in Teva’s leadership journey. Every detail, from the tone and structure to the physical materials, was designed to reflect Teva’s values and goals. Personalised engagement packs added a premium, tailored touch. And by transforming Teva’s Castleford HQ into a vibrant leadership hub (complete with branded graphics, signage, breakout spaces and tactical comms) we ensured investment went into meaningful, high-impact elements.
The important stuff.
Feedback from the day was overwhelmingly positive. Leaders left with a stronger connection to the principles and a shared sense of ownership for the year ahead. The session went beyond engagement, it created alignment, inspired action and laid the foundations for a stronger leadership community.
week turnaround, from strategy to deliveryrn
senior leaders, 65 tailored experiences
touchpoints of branded communication
core leadership principles activatedrn
Each attendee received a bespoke personalised pack at the start of the event, containing tailored materials, ensuring a personal feel from the outset.rnrnAnd through our World Land Trust partnership, every pack was produced sustainably, without compromising on impact.
We captured the day in full, including highlight footage, interviews and leadership soundbites. This content was edited for reuse across internal channels, helping to reinforce key messages and extend the event’s reach.
“Resource have been a really great partner in showing us what’s possible, where we can push the boundaries, and have really challenged us to think creatively… they’ve got a real understanding of what engagement can mean today in the modern workplace”
Jak Mizcodd
Corporate Affairs Director, Teva UK