Case study
Progress campaign is a Universal Success
resource gets Progress Housing tenants in shape for Universal Credit with 240% increase in customer response.
Progress Housing was keen to make their tenants aware of the implications of Universal Credit. Those affected would be required to open a bank account, get online, budget their outgoings and arrange for their rent payments to be paid as a priority – ideally by direct debit. Quite an ask…
240% increase in customer response
Through managing the data, we created a pilot campaign using targeted, personalised direct mail, email and SMS. The ‘call to action’ included going online to a dedicated web page for more info, or calling the benefits team. On the day the campaign landed there was a 240% increase in customer response and an influx of calls, allowing the benefits team to manage each case on its own merit.
Based on the huge success of the pilot we are now in planning to roll out the campaign to a wider base of tenants.
You wouldn’t understand – it’s an origami thing
resource engages customers and prospects with interactive calendar
H2B lifestyle magazine is looking good
56 & going strong – Leeds’ Lifestyle Magazine continues to thrive
New Handyman Services Brand for Origin Housing
5-4-3-2-1 ‘Handy Heroes’ handyman services brand designed by resource is go!
Data driven marketing delivers savings and results
Data Management and savvy print provides unique customer messaging with cost savings.
Exclusive T-Shirts range launched for Comms Heroes
Delegates design their own bespoke T-Shirts as the brand engagement continues.
Film promotes recycled fridge initiative
resource animation – A short film to communicate a new service to Origin Housing tenants and employees.
Self-assembly campaign delivers results
Ikea-inspired ‘self-assembly annual report’ mailing gets the housing sector talking.
Progress campaign is a Universal Success
resource gets Progress Housing tenants in shape for Universal Credit with 240% increase in customer response.
12 month “view” for Yorkshire Coast Homes
resource creates annual report calendar with Yorkshire Coast Homes residents.
Turning Heads at Leeds Fashion Ball
resource creates a new look, feel and brand for the 2015 Leeds Fashion Ball
New employment brand for Shoreline
Meet Des the seagull who is helping people get back in to work as part of Shoreline Housing’s new brand initiatives …