Turning creativity into impact
We’re delighted to announce that Resource has been selected as the creative partner for Business Beats Cancer Yorkshire, a voluntary network of regional business leaders raising money for Cancer Research UK. This is a partnership that will see our team working alongside the charity’s board to develop creative campaigns and design marketing materials that promote fundraising events, raise awareness, and help strengthen the organisation’s brand.
At Resource, one of our core values is ‘Do Good’. We believe we have a responsibility not only to deliver great work for clients but also to make a positive contribution to our community. Whether that’s supporting local charities, championing community initiatives, or using our creative expertise to amplify important causes, we actively look for ways to give back.
Partnering with Business Beats Cancer Yorkshire felt like a natural fit. Their mission to unite the Yorkshire business community in the fight against cancer aligns closely with our own values, giving us an opportunity to use our skills and expertise to support a cause that touches so many people.
“”We chose to work with Resource because of the strong relationship we have with Managing Director Gail, alongside my positive experience of working with the business previously. I’ve always admired the creativity, energy, and quality of what the team produces, making this feel like a natural partnership from the outset.””
Alex Fogal
Chair of Business Beats Cancer Yorkshire
Alex Keaney, Creative Account Manager at Resource, added:
“I’m proud to be playing a part in raising awareness and supporting fundraising efforts in the battle against cancer. Business Beats Cancer Yorkshire has a fantastic track record of delivering events that bring together the Yorkshire business community for an incredible cause, and I’m looking forward to helping support those efforts into the future, starting with Yorkshire Takes To The Stage in September.”
Erin Docherty, Senior Creative Designer at Resource, said:
“Doing good and giving back to the community has always been important to me. Cancer is something that has affected so many people and families, including my own, so the opportunity to work with Business Beats Cancer Yorkshire and support the incredible work they do is a cause that’s very close to my heart.”
The partnership begins with the development of branding and promotional materials for Yorkshire Takes To The Stage, a unique fundraising event that puts Yorkshire business leaders in the spotlight to showcase their hidden talents in a Britain’s Got Talent-style competition.
We’re incredibly excited to begin this journey with Business Beats Cancer Yorkshire and look forward to supporting their mission through creative communications that inspire engagement, drive fundraising, and ultimately make a difference.