Case study
You wouldn’t understand – it’s an origami thing
resource engages customers and prospects with interactive calendar
Last year’s resource calendar took some beating, but we think we just about managed it. Each year our aim is to go one better, so the theme for 2016 was origami. The customer gets the chance to assemble their very own paper swan, mouse, panda, elephant, parrot and santa, whilst finding out a few key facts about each. Such as: despite the swan’s often aggressive, territorial nature, none of the resource team has ever had their arm broken by a swan.
We used social media to push out the origami message, inviting followers to take part. We even produced a “How to” video guide. Most calendars raise an eyebrow for one week in January, so to receive continued engagement on social media in March is kind of impressive! “What next from the ideas factory?” we hear you say. Well you’ll just have to wait and see.
You wouldn’t understand – it’s an origami thing
resource engages customers and prospects with interactive calendar
H2B lifestyle magazine is looking good
56 & going strong – Leeds’ Lifestyle Magazine continues to thrive
New Handyman Services Brand for Origin Housing
5-4-3-2-1 ‘Handy Heroes’ handyman services brand designed by resource is go!
Data driven marketing delivers savings and results
Data Management and savvy print provides unique customer messaging with cost savings.
Exclusive T-Shirts range launched for Comms Heroes
Delegates design their own bespoke T-Shirts as the brand engagement continues.
Film promotes recycled fridge initiative
resource animation – A short film to communicate a new service to Origin Housing tenants and employees.
Self-assembly campaign delivers results
Ikea-inspired ‘self-assembly annual report’ mailing gets the housing sector talking.
Progress campaign is a Universal Success
resource gets Progress Housing tenants in shape for Universal Credit with 240% increase in customer response.
12 month “view” for Yorkshire Coast Homes
resource creates annual report calendar with Yorkshire Coast Homes residents.
Turning Heads at Leeds Fashion Ball
resource creates a new look, feel and brand for the 2015 Leeds Fashion Ball
New employment brand for Shoreline
Meet Des the seagull who is helping people get back in to work as part of Shoreline Housing’s new brand initiatives …