Building a unified brand for a growing insurance group.
Helping a growing insurance group define a clear brand strategy, unite 17 sub-brands under one umbrella, and build a confident, consistent presence across every customer and colleague touchpoint.
The brief (in brief).
Following a series of acquisitions, DR&P needed a unified brand strategy to bring clarity and cohesion across its broker network. We were tasked with creating a single identity, tone of voice and brand structure, while still retaining the individuality of each business. Alongside this, we provided creative and marketing support to embed the new brand and drive growth.
Our approach.
We began by running workshops with key stakeholders to uncover shared values and shape a clear direction for the group. From these insights we developed a brand strategy and identity that created unity, while giving sub-brands space to reflect their own personality. Customer research shaped a confident new tone of voice and brand guidelines, which we rolled out across digital, print, signage and internal communications.
The important stuff.
The rebrand gave the group clarity, strengthened confidence in the parent brand and equipped teams with the tools to communicate consistently. It also laid the foundation for long-term growth.
brands unified under one brand architecture
websites migrated to a single hosting environment
cohesive tone of voice rolled out across all sub-brands
marketing & brand assets created/delivered
Following the rebrand, we became a retained partner, embedding ourselves into the client’s marketing function. From website migration and sales collateral to event concepts and internal comms, we supported the rollout and made sure the brand was consistently applied.
The ongoing collaboration has helped bring the brand to life across every channel, driving engagement inside and outside the organisation, while supporting the group’s ambitions for growth.
“Thanks to Resource, DR&P now has a strong united brand that our sub-brands can identify with and get us all working together.”
Simon Bland
Group Managing Director, David Roberts & Partners
“From the outset, they helped develop a brand identity that could flex and scale with the Group’s mergers and acquisitions. The partnership helped us maintain brand cohesion at a time of significant change and growth. Thank you Resource and especially Kate for all your support over the past few years.”
Ellie Dreisenstock
Head of Marketing, David Roberts & Partners