Rebuilding student preference for Luton Sixth Form College.
Enabling Luton Sixth Form College to sharpen its brand, engage digital-first audiences, and position the college as the first college choice in Luton.
The brief (in brief).
To counter declining market share and rising local competition, Luton Sixth Form College (LSFC) needed to realign how it was seen by digitally native students and their parents. The college required a strategic brand and campaign refresh that could cut through the noise, increase consideration, and reassert its academic strengths and inclusive values across Luton’s post-16 landscape.
Our approach.
We developed a bold multi-channel campaign to support LSFC’s recruitment push from January to July. The strategy spotlighted the college’s core strengths – academic excellence, pastoral care, and inclusive culture, which we delivered through paid and organic social content, OOH advertising, local press, and thought leadership. Creative outputs blended student voice, behind-the-scenes access, and vibrant visual assets to build connection and visibility across all touchpoints.
The important stuff.
This campaign didn’t just show up, it made noise, sparked conversations, and delivered results where they mattered most. By combining standout creative with smart targeting, we helped LSFC cut through the clutter and reassert its place as a top choice for post-16 education in Luton. Here’s what the numbers say.
impressions delivered, with over 11,000 post reactions
clicks across paid Meta and YouTube
students & parents & carers reached via Advan activity
impressions delivered through local press activity
A key moment in the campaign was the deployment of a branded Advan, which toured LSFC’s key feeder schools. This mobile billboard delivered high-impact visibility right where prospective students were, outside their current schools. Featuring vibrant campaign visuals and headline messaging, the Advan not only raised awareness but created buzz and real-time conversations, bringing LSFC’s offer to life in a bold, memorable way.
To connect with digitally native audiences, we ran a high-frequency social campaign across TikTok, Instagram, and Meta.
Organic content showcased authentic student stories, behind-the-scenes glimpses, and aspirational messaging that reflected LSFC’s inclusive culture and academic excellence — building credibility and community. In parallel, paid social extended reach and impact.
Platform-specific assets (videos, carousels, reels) were optimised to drive awareness, traffic and consideration during key recruitment windows — ensuring the college stayed front of mind throughout the decision-making journey.
