Solihull Community Housing Magazine Makeover: Elevating Brand Personality with Sustainable Design

Services Provided

• Dedicated project management
• Strategy
• Creative design
• Data management
• Fulfilment and mailing

Objective

Solihull Community Housing, a long-standing client of over 13 years, approached with their customer magazine to be redesigned, printed and mailed to their 35,000 customers. They wanted a fresh and simple style that brough brand personality to the fore.

How Did Resource Help?

We coordinated pre-planned design and production schedules, working with our creative team and SCH to receive content and direction for page layouts, serving as brand guardians.

SCH’s internal proofing process posed a challenge, requiring approval from multiple stakeholders and impacting project deadlines. To address this, we introduced Virtual Studio, allowing real-time feedback and immediate changes by our designers, reducing production time by 30%.

The magazine was delivered in both 20-page tabloid size print and digital versions for improved accessibility. SCH transitioned to uncoated paper stock and offered a large print option for increased accessibility.

The magazine was mailed via Royal Mail in Carbon Neutral, plant-based 100% recyclable Polyair wrap.

We also developed a bespoke solution for hosting the digital magazine, providing SCH’s marketing team with comprehensive analytics and saving 55% on production and mailing costs.

What Did Success Look Like?

We ensured that Solihull Community Housing got their magazine designed to brief, printed, and distributed sustainably. We helped SCH reduce their project turn-around times by 30% and save 55% on budgets.  

As a Carbon Balanced Printer, we designed, printed and mailed this magazine, which meant the World Land Trust were able to protect 20m2 of critically threatened tropical forest and offset 103kg of CO2.  

“Resource always deliver an impeccable service and we have a great working relationship. I have always been very grateful for their ability to turn challenging tasks around at short notice without ever sacrificing the quality of product.” 

Paul Castles, Communications Manager