Giving this year’s cohort an unforgettable first day
Phased campaign with 3 key stages
Bridgend College is a further education college based in Wales. They knew they wanted to do something special and different for this years student enrolment, but didn’t know what.
They challenged us to come up with a creative idea to make the whole process fun and engaging. We wanted to excite students for what’s to come and get them looking forward to their futures.
To create a fun and engaging campaign
We developed a phased approach and roll out to the campaign, hitting all the touch points along their journey to keep the campaign presence alive as they began and continued through their enrolment journey.
Starting with personalised chocolate mailer with our bespoke illustrated Bridget scene, followed up by a postcard invitation, and then finished off with a swag bag full of goodies given out at the enrolment day. Where this was supported by social media filters, Ad vans and banners around the campus.
Welcome packs full of swag for students to enjoy
“The creative and packs look great, thank you as always for your help and support in delivering such a fun and interesting project.“
Vice Principal Learner Journey, Systems and Inclusive Practice
A roaring success
Making a great first impression
An unforgettable enrolment day with free swag
Bridgey the mascot
Bridgend’s very own mascot ‘Bridgey’. A name and illustration designed specifically for Brigdend.
All the swag
Printed swag, social media campaign, website banners, personalised chocolate mailer and that’s not all…
Catering for two languages
Welsh and English translations
Bespoke Bridgend illustration
A fun tone of voice style set to make students smile at the start of their exciting journey