We were delighted to get behind the wheel of an immersive brand experience for Mini.

Fully immersive urban ‘brand’ village

Responding to a challenging brief of bringing the Mini brand to life for a unique training experience, we created a fully immersive urban ‘brand’ village. We created event zones to form an innovative and absorbing product-based training area that was all tailored to the features of the new Mini range.

8 key event zones



Our ‘Miniville’ build was not only visually stunning but ensure the delivery of the training could be undertaken effectively and impressively.


The build compromised of eight key areas including a Street Food Festival a heritage styled Mini museum and of course a Miniville racetrack where delegates could put themselves in the driving seat.

Innovative and absorbing product-based training


”What a really cool event, so engaging, and a cool environment to learn in.”

Event Delegate

Driving forwards together


5 tailored training groups per day

8 day event

8 live event days with 658 participants in total

Event branding

Takeover of a 27,830 sq ft event space

Going the extra mile

70m of new road laid for the event

Social Media Engagement

239 uses of the #Minivill319 hashtag

Event Management

A team of event managers delivering an end-to-end service throughout from concept to delivery.

Here’s some more of our work