Making a brand more aligned and accessible
To review and refine the existing brand and collateral
The Royal College of Speech and language therapists support speech and language therapists by providing leadership, setting professional standards, facilitating research and promoting better education and training.
Having had no set of brand guidelines, creative lacked a clear direction and consistency. We were tasked with creating a new set of brand guidelines. We started at the beginning. Reviewing the existing brand and identifying areas for improvement.
Functional yet creative guidelines
After reviewing and refining the current brand identity, colour palette, and fonts to create a more consistent brand feel we started work on creating the guidelines.
Accessibility was key. All colours and fonts were tested against the AA standard, to ensure our contrast ratio met the highest standard.
User friendly guide to help create worthy brand assets and comms
“We were delighted by the creation of the brand guidelines, they look fantastic, thank you.”
Content and Engagement Manager
A brand to be proud of
AA standard for accessibility
A professional and carefully considered brand guidelines
Clear usage guidelines for partners
A colour pallet designed to stand out and cut through
A refined and crafted brand identity
Collateral roll out
Mock ups of branded collateral